Word: nickels
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...people in Callaway Park. At 9 a.m. 20,000 of the 30,000 seats were taken. An hour later, when the heat of the day began, the crowd had grown to 60,000, though the speech was still seven hours away. Downtown the special trains were unloading at the Nickel Plate and Pennsylvania stations; the crowd shuffled through sweltering side streets into the river of humanity that filled Elwood's main Anderson Street from curb to curb-a river that emptied, after a crooked mile, into the surging sea at Callaway Park...
Last year Oscar Bach announced he had hit upon a process for coloring tough, corrosion-resistant 18-8 (18% chromium, 8% nickel) stainless steel. In the Bachite process, the steel is first "pickled" (cleaned with acid), then coated in a chemical bath and heated. Depending on the degree of baking, the coated steel turns black, gold, bronze, purple, blue, red or green, the color becoming an integral part of the surface. Oscar Bach will not reveal the chemicals in the coating bath. "The formula," says he, "is so simple I'm almost ashamed of it." The Bachite process...
...secret is it that Lou Maxon got most of his big accounts by first soliciting only the nickel-and-dime end of their business: direct-mail advertising. The rest of the account followed. Today, word that Maxon's is doing a direct-mail campaign for another agency's client is enough to send shivers up and down that agency's spine. For Philadelphia's austere, venerable N. W. Ayer & Son, the shivers materialized last week. From Ayer, which handles the rest of Ford Motor Co.'s national advertising, (McCann-Erickson has the branch advertising...
Chief import gains were in rubber and tin from the East Indies, nickel from Canada, wool from Argentina and South Africa. Since RFC has only recently begun its purchases of strategic materials, these gains were likely to grow. But, for the six months, total imports were up only 18%. Result was a U. S. merchandise export balance of $773,927,000-highest for any half-year period since...
...Magic Music's headquarters in the Penobscot Building, studio operators, working six-hour tricks with telephone-girl's headsets, paraded back & forth before long rows of phonograph turntables, each supplying a different bar or nightclub. As patrons dropped their nickels into the slot and phoned their requests, the operators consulted their elaborately cross-indexed files, picked the disc from among 8,000 titles, played it back to the club the request came from. To music-hungry Detroiters, the climax of the evening came when they discovered they could have their requests played not only in their...