Word: nicks
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Replace "girl" with "woman," and you have the question to which Oxygen chairwoman and CEO and former Nickelodeon president Geraldine Laybourne is unveiling the answer. During 15 years at Nick, Laybourne made a tiny kids' channel into an omnipresent part of youths' lives; in 1998, after an unsatisfying two-year stint at Disney/ABC, she was ready to strike out on her own. So what's an accomplished TV exec to do? She doesn't just start a high-profile cable channel from scratch--with almost all original programming--when it's been years since a new basic-cable channel...
...idea of viewers belonging to--deeply identifying with--a cable channel is the concept through which Laybourne, at Nickelodeon, may have changed cable. Nick's current slogan, "I believe in Nick, 'cause it believes in me," while a little dubious (do fourth-graders taking tests psych themselves up by remembering that a Viacom subsidiary believes in them?), sums up the philosophy neatly. Oxygen is applying that lesson with an ad campaign that stresses "great reasons to be a woman" ("No back hair," "Baby's first word: mama") and has bought a Super Bowl spot. It's also leveraging its website...
...wearing a cape and bicycle helmet to be different....I fell back on my head, the helmet saved my life, I fell really hard," Nick J. Britell '03 said. "I have some bruises, but it's not a big deal. I had so much fun it didn't really matter...
Riding the hot streak of rookie goaltender Nick Boucher, this week's ECAC/CCM Player of the Week, Dartmouth beat RPI, 2-0--the first time the Engineers have been blanked this season. Union (5-13-0, 3-5-0) turned in a lackluster performance the following night, allowing the Big Green to dominate the Skating Dutchmen...
...wouldn't think the health effects are that great," says Nick H. Horbaczewski '03. "It's more the stupid things you do that cause problems in the long-term...