Word: nidetch
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...showed you could do it... get rid of your suet," sang Bob Hope to the tune of Applause. His Manhattan audience of losers was celebrating the tenth anniversary of Weight Watchers International Inc. and cheering their heroine, Founder Jean Nidetch, who shrank from...
...these activities in 1971 brought Weight Watchers International revenues of $10 million and profits of $1.5 million. The company's stock, issued at $11.25 a share in 1968, after a two-for-one split is now $18 in the over-the-counter market. One result: Founder and President Nidetch, who started out with a $1.56 checking account, now owns Weight Watchers stock worth almost...
...more remarkable because it is based so largely on talk. The company's high-protein diet for years was essentially the same one that anybody could get free from a New York City Health department obesity clinic merely by walking in and asking for it - as Mrs. Nidetch herself did in the beginning. Relying on frozen dinners to lose weight is an old bit of dieters' advice, and Weight Watchers dinners are a bit more expensive (990 to $1.65) than those of regular food processors, but the company claims that its dinners have larger portions with lower calorie...
...fees now are about $4 to register and $3 for each of 16 weekly classes. Many of those attending overeat out of loneliness and find the camaraderie and understanding of the weekly classes a more important aid to dieting than the injunctions to weigh all their food. Says Mrs. Nidetch: "Compulsive eating is an emotional problem, and we use an emotional approach to its solution...
Weight Watchers is now offering some other inducements. At a splashy Manhattan press reception last month, Mrs. Nidetch announced that the company would now allow in its formerly sacrosanct diet such once "illegal" items as spaghetti, macaroni, potatoes, rice and mayonnaise. The company's nutritional consultants explained that such foods eaten in small portions do not defeat a weight-reduction program-indeed, they enhance It by alleviating the boredom that often makes dieters give up. Mrs. Nidetch last week turned up on the Merv Griffin TV show to promote the new diet and plug the latest addition...