Word: nielsen
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Dates: during 1930-1939
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...Important corporate users of market research: Procter & Gamble Co.; Lever Bros.; Eastman Kodak Co.; General Foods Corp.; Du Pont; Goodyear Tire & Rubber Co.; American Telephone & Telegraph; General Electric Co.; Coca-Cola Co.; Standard Oil of Indiana; Swift & Co.; Bristol-Myers Co. Among important U. S. market researchers: A. C. Nielsen Co.; Percival White and Pauline Arnold of Market Research Corp. of America; Ross Federal Research Corp.; Archibald M. Crossley of Crossley, Inc.: Paul Terry Cherington; George Gallup; Daniel Starch; Henry Charles Link of the Psychological Corp.; McKinsey, Wellington & Co.; Paul Lazarsfeld; Elmo Roper (FORTUNE Surveys); Barrington Associates; C. E. Hooper...
...designed and colored to suit the housewife's fancy, was installed last week inside the radio of an average-income family in Chicago. Installer was A. C. Nielsen Co.,'s Executive Vice-President Hugo L. Rusch, who is out to start a new and much better listener survey service for advertisers. Two hundred similar "Audimeters" will soon be placed in private homes and the Nielsen firm, Chicago marketing research organization, expects by the end of the year to have more than 5,000 spotted in radios throughout the country...
...Nielsen: see also Neilsen, Neilsen, Nielson, Nilsen, Nilsen, Nilsen...
...gold medal ceremony and for the long list of other advertising honors awarded this year by the trade-paper Advertising & Selling in continuance of the Harvard Awards founded in 1924 by the late Edward Bok. To Katharine Fisher, director of the Good Housekeeping Institute, and to Arthur Charles Nielsen, Chicago market researcher, went silver medals. Among agencies, Batten, Barton, Durstine & Osborn won two firsts, one honorable mention, and B. B. D. & O.'s president, Roy S. Durstine, received first radio medal. Young & Rubicam scored one first, five honorable mentions and second radio medal. Newell-Emmett, Blackett-Sample, Hummert...
...removed to undertaking parlors." -ED. Essential Experience Sirs: As an uncooked college undergraduate who for many years thought babies were found by their mammas under geraniums, and as a mere male whose interest in child-birth will be forever academic, I ought to keep my mouth shut about Dr. Nielsen's unhappy squawk anent the use of analgesics, but I can't. Upon reading her statement (TIME, May 25) that the pains of child-birth have been grossly exaggerated in the minds of American women and that a woman's personality may be damaged if the normal...