Word: nielsen
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Dates: during 1970-1979
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...same as selecting to coach the Washington Redskins someone who detests football. Let us hope for some avid on-the-job training." Other critics saw Loomis' appointment as a victory for the commercial stations, which presumably will now have less worry about popular public broadcasting shows stealing their Nielsen ratings-and their profits...
...Winning team at the Miami marathon," bragged NBC. "Audiences turned their attention to the CBS News team," proclaimed CBS. In the aftermath of the Democratic National Convention, each network announced that it had won the ratings game and quoted conflicting figures to prove it. Last week the A.C. Nielsen Co., which conducts the most reliable survey, confirmed NBC's claim. According to Nielsen, NBC drew an average 25% of the national viewing audience for the convention's four nights, compared with 23% for CBS and 16% for ABC (which came on the air from Miami Beach only...
...face of all this, ABC in a sense remains less interested in the opinion of the many than of the few-the members of the 1,200 families that the A.C. Nielsen Co., the organization that charts TV ratings, has selected as a representative national sample. By Nielsen's rating, which is probably as accurate as any such poll, Cavett still runs a poor third to Johnny Carson on NBC and network movies on CBS, drawing 13% of the country's insomniac audience-or about 2,170,000 households-compared with 32% for Carson...
What ABC and its affiliates seem to overlook is that not only Cavett and Nielsen but the whole ratings system is once again on trial. Cavett's literate charm could probably never match the broad appeal of Carson's accomplished vaudeville or woo away the diehard movie buffs. But should he have to? If he cannot, should the more than 3,200,-000 viewers who want his brand of intelligent alternative programming be summarily disfranchised...
...race he often loses. Since the movies began, they have topped Carson's ratings seven out of nine times, although in the latest Nielsen report, Carson averaged a 32.5% share of the viewing audience v. CBS's 31%. (CBS's Griffin, by contrast, had drawn around 16% of the late watchers and ABC's Cavett has drawn about...