Word: nielsen
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Dates: during 1970-1979
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Faded Movies. Television is the all-too-familiar villain. By Nielsen's estimate, the average American adult spends 1,200 hours a year in front of his TV set. By contrast, he logs a mere nine hours a year in moviehouses (but watches a movie more attentively than...
Like the inlaid sidewalks around Hollywood and Vine, the new TV schedule is encrusted with the names of old movie stars. And so far, the old movie greats who now deign to play the mini-screen are getting walked all over in the Nielsen ratings. Though the rankings are still inconclusive this early in the season, only Glenn Ford (Cade's County) even makes the top half of the chart, ranking 20th among the 67 prime-time programs. At last count, The Jimmy Stewart Show is in 44th place, Tony Curtis' The Persuaders is 54th, Anthony Quinn...
Within a month or two, A.C. Nielsen, the Grim Rater, will probably have cast down at least a few of these new comedies. But the networks have already groomed such summer-tested replacements as Sonny and Cher and British Comic Marty Feldman. Also waiting in the wings at CBS is splenetic and iconoclastic Don Rickles, who in the pilot for his next TV incarnation is cast as an advertising executive presumably with executioner power over TV shows. Given the quality of the new-season series to date, Rickles will not want for real-life material on which to exercise...
...them womanize and swashbuckle around the Cote d'Azur "in the name of justice." For all their jet-set airs, their plebeian repartee and stupefying plots make Roger and Tony emerge more like Batman and Robin in ascots. Catch the show fast lest the Nielsen ratings get there first...
...Johnson is in Duluth, but he asked me to tell you that I'm his maid, and that he loves you all very much.' " Cohen also manages to give honorary Tonys to stars who may not fit the contest categories but are likely to raise the Nielsen rating or deliver particularly urbane acceptance remarks. Leonard Bernstein foxed Alex in 1969 by wondering before a nationwide audience why he was there, having "contributed precisely nothing to the Broadway musical scene for twelve years...