Word: nielsen
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Dates: during 1970-1979
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...begun in 1968. The program sends out recruitment teams composed of a Med School Faculty member and one or two students to draw minority group applicants. The program is having some difficulty reaching qualified applicants early enough so that they can make the Med School deadline, said Elizabeth Nielsen, an administrative assistant in the recruitment program...
...stuck with the program, although the industry had written it off. Cavett, who had been pressing too hard for laughs in the first months of the show, finally relaxed and hit his stride. Sponsors came aboard. The A.C. Nielsen Co. ratings were still disappointing, but surveys showed that Cavett viewers tended to be relatively well-to-do urbanites, and thus attractive to advertisers...
Late last summer, the program reached the break-even point. And this week the network is set to announce that Cavett will get a one-year contract renewal-the first in his entire career. Exulted Dick: "We've come a long way from the time I had A.C. Nielsen as a guest on the show and had to introduce myself...
...tumult and name-calling ended when the latest Nielsen report came in. By its own calculation, CBS had won for the 15th consecutive season-by .2%. "This is the greatest thrill of my 21 years in programming," crowed Mike. In his exultation he added: "I think I could have elected Humphrey." Over at NBC, Paul Klein snorted: "They didn't win the season. They won their season. This is what McLuhan called 'the dinosaur effect.' CBS has blown to its biggest size just before extinction." Industry evolution has indeed swung toward the Klein emphasis on demographics...
...tennis team tied for its third straight EITA title when Princeton decided to forfeit its last three matches in support of the national strike, but in the Crimson's 5-4 loss to the Tigers, Washaner upended Bobby Goeltz at number one singles and teamed with Chris Nielsen to win number one doubles. Washaner was 7-3 during the spring season...