Word: nielsen
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Dates: during 1970-1979
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...telling which areas looked promising and which were duds. Mobil says he also knew its secret-bid calculation process, a complicated method of outguessing the competition in order to make bids for oil leases as low as possible, yet still win them. The Canadian suit named Arne R. Nielsen, president of Mobil Oil Canada, who was well versed in highly classified and arcane Mobil technology, including its airborne radar propane seep detector and computer graphics modeling system...
...show audience that "later on Carter's Polish interpreter will be out here to explain why he was just made head of programming at NBC." Though NBC was second for much of the new season, it is now clearly in last place with a 17.9 average in the Nielsen ratings, compared with...
...figures on their desks, then shut their eyes and turned the tallies face down, as if they hoped the whole thing would go away. Like scientists who had discovered that rain also falls up, they could not believe what they were seeing. Last week, however, the two rating services, Nielsen and Arbitron, confirmed their fears: in 1977, for the first time in history, television viewing declined...
...daytime audiences, the numbers were startling. From November 1976 to November 1977, Nielsen put the dropoff at 6.4%-roughly equivalent to the combined populations of Detroit and San Francisco. The Arbitron figures were even more dramatic. From 9 a.m. to noon, they said, viewing was down 11%-or goodbye Chicago. The arithmetic for the prime-time evening hours was less dramatic, but significant nonetheless. Nielsen said the nighttime decline was 3.1%; Arbitron said...
...similar, but the message they deliver is not. ABC's blockbusters are downright obsessed with two subjects-youth and sex-that were never too important to earlier successful series. Obviously this twin fixation strikes a popular chord-for the Tuesday night hits win every age group in the Nielsen survey. The America they reflect is younger and sassier than the one that once embraced Lucy and Dobie. Happy Days'frantic pace is TV's equivalent of the erotic drive of Top 40 radio...