Word: nielsen
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Dates: during 1970-1979
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Translated into Nielsen points, the language TV people are most fluent in, ABC had a Nielsen average of 21.5, compared with 18.7 for CBS and 18.0 for NBC. Since each Nielsen point means a million viewers and is worth about $36 million in advertising revenue on a full-season basis, ABC'S lead was equal to $100.8 million ?and that is a language anyone can understand...
Rare Whimsy. The commission contends that it has public support for at least some of its findings. Of 3,000 people questioned in an A.C. Nielsen Co. survey that it commissioned, 79.5% were willing to give up Saturday mail delivery to keep costs down. The public, the survey found, is most interested in the dependability of mail delivery. The commission will throw in one palliative in its report to Congress: a recommendation that the Postal Service close no more post offices unless there is a vacancy in the postmastership, "or the Army Corps of Engineers floods the area" - a rare...
...million-dollar newscaster, Barbara Walters, is "miscast in the anchor spot" and should "withdraw from the news show," declared TV Guide in an editorial. Has Barbara really been doing all that badly? After all, ABC's Nielsen rating has gone up half a point in the nearly five months since Walters went on the evening news. Still, news viewing is up in general, and ABC'S share of the total three-network news audience has not changed. Rallying to Walters' defense, the Washington Post's Sally Quinn argued that Walters' coanchor, Harry Reasoner, should...
Rivals Humbled. ABC, which had risked $6 million on the production starring LeVar Burton as Kunta Kinte, Lou Gossett as his slave tutor, and a clutch of familiar TV veterans, humbled its network rivals in a week-long domination of the Nielsen ratings. Had ABC gambled even more by delaying the show until the start of the so-called sweep week on Jan. 31, the triumph would have been even sweeter. During those periods, ratings services measure the audiences of local stations, and the networks often air their strongest shows then to boost affiliate ad rates...
Back in the days when children could spell neither conglomerate nor Nielsen, we thought of sport as courage, competition and manliness. (We couldn't spell macho then either.) Show business was Jack Benny bellowing "Rochester!" and Mickey Rooney groping toward Ann Rutherford, while Judge Hardy, secretly a dirty old man, fantasized from back of camera three...