Word: nielsen
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Dates: during 1970-1979
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...past few seasons, television insiders have tended to talk mostly about two networks-front-running ABC and third-place NBC. Last week all that changed. After the 1979-80 season's first Nielsen sweeps, second-place CBS quietly rose to the top of the ratings. It was the first time since January 1976 that ABC had not won the network numbers game...
...this fall, ABC broke one of TV's sacrosanct laws: it moved winning shows to new time periods. Such traditional Top Ten hits as Happy Days, Laverne & Shirley and Mork & Mindy have all suffered from being shifted. Some have at times fallen to the bottom half of the Nielsen chart. Made-for-TV movies and miniseries, usually a strength for ABC, have also proved poor draws this season...
...remotely Trek-inspired followed. Then came conventions: panels, huckster-rooms filled with interstellar trinkets and Federation paraphernalia, speeches by the high priests of Trekdom, trivia quizzes and singalongs and most important, the inevitable all-night parties, frequently featuring "Blog," a rare nectar imported to Holiday Inns and Sheratons across Nielsen-land by the viciously mercantilistic spice barons of Aldebaron IV. And whenever the fans met (for ten solar cycles), they gathered on weekends in huddled masses in dimly-lit hotel corridors. partying, discussing, earnestly analyzing, wearing garish buttons and proclaiming their bizarre beliefs before wearied maids, bellhops and addled television...
...that's what Christmas is all about, isn't it? Television lives off the advertisers and advertisers live off the Christmas season. And since Christmas does not come during the "sweep" weeks--the times when the Nielsen ratings determine the prices for advertising time--the networks just let loose with every possible angle to lubricate the wallets of its viewers...
...Tehran's Mehrabad Airport. A producer in Iran estimated that each futile entry attempt cost $16,000. ABC's Dyk was later given an on-the-spot promotion to the rank of network TV correspondent, and the ABC World News Tonight ratings jumped by two full Nielsen points, or about 1.5 million households, over the previous two weeks. Moaned a rival producer in Tehran: "They milked it good." The Iranians eventually eased their entry restrictions, and each network soon had more than 20 staff members in Iran. Said CBS Producer Keith Kay: "We used to cover the Viet...