Word: nielsen
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Dates: during 1990-1999
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WRONGFULLY ACCUSED (Aug. 7). Geezers can be goofs too. Leslie Nielsen reunites with Pat Proft (who also worked on Naked Gun), for a parody of 63 recent crime thrillers. Fine, but aren't those films their own insidious parodies? And didn't Fatal Instinct send up the genre back...
...important function. They are the flagship broadcasts for the network news divisions, they showcase well-paid and highly respected news stars, and they still make money. Though their ratings have dropped steadily, the decline has been less steep than the slippage in network viewership overall. In the latest Nielsen ratings, ABC's World News Tonight (ranking second behind NBC's Nightly News) was watched by 7.5% of the nation's TV households. An average hour of ABC's prime-time schedule was seen by just 6.8%. "A significant number of Americans are watching [the nightly news]," says NBC News president...
...high-impact tabloid stories like O.J. Simpson and JonBenet Ramsey); had a looser, more viewer-friendly format, with regular features like Pauley's Timeline quizzes; and kept filling weak spots in NBC's schedule. This season three of Dateline's four weekly hours have often ranked among the Nielsen Top 20, and the show is reaching the youngest audience of any network newsmagazine...
...became the first syndicated talk show to beat Oprah since that show became No. 1 in 1987. What makes this so remarkable is that Oprah had been routing the competition handily for so many years. In March 1995, for example, when the Ricki Lake show peaked, it had a Nielsen rating of 6.1; at the same time Oprah's rating was 8.8. Now both Springer and Oprah have ratings...
...Bradley's interview with former White House aide Kathleen Willey has propelled "60 Minutes" to what will probably be its highest rating in three years. Metered market results released Monday by Nielsen show the newscast garnering roughly a 19.2 rating, 29 share -- the show's highest overnights since Nov. 13, 1994. Variety reports that "60 Minutes" producer Don Hewitt is after President Clinton to appear on next weekend's show in a rebuttal to Willey's appearance...