Word: nielsen
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Dates: during 2000-2009
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...execs are not about to give up the game, but on one selling point the outdoor industry is improving: its metrics. How many people see an outdoor ad and when they see it can be tracked much more accurately than ever. Since 1933, the only equivalent of TV's Nielsen ratings for outdoor boards in the U.S. came from the Traffic Audit Bureau (TAB), which counted how many people passed a given sign. That antiquated system worked in local markets but couldn't capture the impact of a national campaign. So the industry has invested heavily in research, recognizing that...
Coaches and television sports analysts, who invaded 23.1 million households during last year’s tournament according to Nielsen, have a unique opportunity and obligation to flag this lingering problem and attract broad public interest. They must speak out because, in the month of March, the public is listening, eagerly lapping up the madness...
...Enter Nielsen Outdoor. The research group last fall tested the Npod, a GPS-based device about the size of a cell phone. The media group gave the gadget to 850 consumers as they moved around Chicago for 10 days and counted when they passed 12,500 ad sites. Layering demographic and TAB traffic data over maps of billboard locales, the study delivered the sharpest outdoor ratings the industry has seen. Nielsen found that, on average, Chicagoans pass 66 outdoor displays each day. TAB is conducting its own industry-funded study to measure the likelihood that a person passing...
...keep their hands off is Spotless, a guide to household cleaning - and an unexpected blockbuster. Launched in December with a modest first print run of 12,000, the paperback compendium of "solutions to domestic disasters" has been reprinted 10 times and sold 138,000 copies; according to Nielsen BookScan, it's spent 15 weeks on the Top 10 bestsellers list, three of them at No. 1. "It's our best-selling title ever," says Jane Finemore, of publisher ABC Books. "Other titles have sold more than 100,000 copies, but over several months or years, not weeks...
...sheer buzz alone, new media are showing some promising results. After ABC's hits Lost and Desperate Housewives were downloaded on iTunes, their Nielsen ratings went up 17% and 18%, respectively. And although hard figures aren't available, NBC executives credit iTunes with helping The Office become a bona fide hit. (Switching it from Tuesday to Thursday night might have helped...