Word: nielsen
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Dates: during 2000-2009
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Those new distribution channels are reconfiguring the programming process. "You can't look at a program anymore in terms of just airing on TV," says Larry Gerbrandt, a senior analyst for Nielsen Media Research. "The network has become the first of multiple windows and screens that get exploited. They're now beginning to view themselves as more than broadcasters." An IBM Institute for Business Value study in January was even more blunt: "This is the beginning of the 'end of television as we know...
...today’s climate of simmering international tension, the Olympics is losing its relevance; not even the pretence of using the Games for its original purpose, to promote accord between the people and countries of the world, remains. Instead, we have an unabashed celebration of corporate sponsorship, Nielsen ratings, and hollow jingoism. With painted plastic cows marching, hula-hooped acrobats flying, human playing-cards dancing, and even a dragon-shaped harp fire-blowing during opening and closing ceremonies, it is no wonder some have called the Games a comedy of the absurd, more akin to a third-rate circus...
TIME: How does Nielsen handle the contentious relationship between advertisers and media companies...
TIME: How can Nielsen keep...
TIME: What products does Nielsen have for local television markets...