Word: nielsen
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Dates: during 2000-2009
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Nationwide, shoppers are also turning to the internet to make their holiday purchases. According to the “Holiday eSpending Report” released yesterday by Goldman Sachs & Co., Harris Interactive and Nielsen//NetRatings, online purchases during the first six weeks of the holiday season have spiked 28 percent over previous years. While last year online shoppers spent $13 billion, this year they have dished out $16.7 billion during the same period, with much of the growth driven by music, video, DVD and jewelry sales...
...Mart launched its in-store TV network in 1997 to pitch products and entertain shoppers. But do people really watch TV while they shop? A new AC Nielsen study says Wal-Mart customers are watching seven minutes of TV while shopping, up from five minutes in 2002. Brand recall was even more surprising--65%, compared with 23% for products advertised on TV. Having installed 100,000 TVs in 2,620 stores, Wal-Mart is rolling out new plasma and LCD models--some at eye level for "can't miss" advertising. PRN (Premier Retail Networks) customizes entertainment, news and product...
...Angeles, probably isn't feeling quite as full of himself. Five weeks into the fall television season, NBC prime-time viewership is off about 10%, and its once dominant share of the 18to-49-year-old audience coveted by Madison Avenue has dropped by double digits, according to Nielsen Media Research. For the first time since 1987, the Peacock is no longer No. 1 on Thursdays, its signature night of "Must See TV." Even The Apprentice is off slightly in its sophomore year, while Friends spin-off Joey and the costly, much hyped animated series Father of the Pride haven...
...flow of people through common space aids more than just the Nielsen ratings of Fox. Currier residents passing through Main Street, as House Master Joe Badaracco calls the Lower Main, tend to share views, be they political, social, or otherwise. As work gets intense and the nights get late, people come out of their shells in the centralized areas, and some learn more in five minutes than they learned all week in class...
...attention when this feisty message suddenly resonates with a big chunk of your audience - or your electorate. It may be a stretch to link a TV diversion closely to politics, but campaigners do that for a living. A study this summer by Nielsen and the University of Wisconsin Advertising Project found that the Republicans advertised far more heavily than the Democrats on crime shows, to reach law-and-order-focused...