Word: nielsen
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Dates: during 2000-2009
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While most scientists would write off the event as a freak accident, two esteemed physicists have formulated a theory that suggests an alternative explanation: perhaps a time-traveling bird was sent from the future to sabotage the experiment. Bech Nielsen of the Niels Bohr Institute in Copenhagen and Masao Ninomiya of the Yukawa Institute for Theoretical Physics in Kyoto, Japan, have published several papers over the past year arguing that the CERN experiment may be the latest in a series of physics research projects whose purposes are so unacceptable to the universe that they are doomed to fail, subverted...
...series of audacious papers, Nielsen and Ninomiya have suggested that setbacks to the LHC occur because of "reverse chronological causation," which is to say, sabotage from the future. The papers suggest that the Higgs boson may be "abhorrent to nature" and the LHC's creation of the Higgs sometime in the future sends ripples backward through time to scupper its own creation. Each time scientists are on the verge of capturing the Higgs, the theory holds, the future intercedes. The theory as to why the universe rejects the creation of Higgs bosons is based on complex mathematics, but, Nielsen tells...
Many physicists say that Nielsen and Ninomiya's theory, while intellectually interesting, cannot be accurate because the event that the LHC is trying to recreate already happens in nature. Particle collisions of an energy equivalent to those planned in the LHC occur when high-energy cosmic rays collide with the earth's atmosphere. What's more, some scientists believe that the Tevatron accelerator at Fermi National Accelerator Laboratory (or Fermilab) near Chicago has already created Higgs bosons without incident; the Fermilab scientists are now refining data from their collisions to prove the Higgs' existence. (See the top 10 scientific discoveries...
...nature of the product will make Maclaren's task even harder. "Anything relative to child safety tends to be off-the-charts viral," says Pete Blackshaw, a brand consultant for Nielsen Online. According to Blackshaw's data, new mothers are three times more likely than others to use social media and start blogs. "Given the higher order of sensitivity, parents are much more diligent," says Blackshaw. "They want to talk to friends, family and even strangers about their decisions. They'll go the extra distance...
...That's one possible reason the man presented with the dating-service ad quickly moved past the woman's body and fixated on the text surrounding it. "Even in a case like that, the real information is still the strongest point," says Nielsen. Odd as it may sound, the way to grab people's attention online might be to simply level with them...