Word: nielsen
(lookup in dictionary)
(lookup stats)
Dates: during 2000-2009
Sort By: most recent first
(reverse)
...company that places commercials on a third of U.S. movie screens, reports a 48% increase in prefilm-commercial sales over the past year. The ads, which run from 15 to 90 seconds, are the current darlings of the ad world, in part because they seem to sink in. A Nielsen study of preshow commercials revealed that viewer recall was an impressive 80%. "We're seeing more of it because it works," says Todd Siegel, senior vice president of sales and marketing for Screenvision, which places ads on some 14,000 screens in the U.S. "Advertisers are always trying to deliver...
...Sources: Nielsen, New York Times, Opinion Research Corp., Clinical Infectious Diseases, Wall Street Journal
...sales may also be an acknowledgment that network TV, for all its woes, remains the only way to deliver commercial messages to vast numbers of potential customers at exactly the same time. In an increasingly fragmented TV world--89 viewing choices in the average home, according to Nielsen Media Research--that reach is arguably more valuable than ever. Though the six networks' share of the viewing pie has shriveled to 56% (compared with 90% for just three networks as recently as1980), an advertiser would have to buy spots on several cable channels, perhaps dozens, to reach a comparable audience...
...Being able to help other people became more central to my life. I could now make my own schedule and not fit into anyone else's. I took more speaking engagements. I did movies that I hadn't done before--fun stuff, like Spy Hard with Leslie Nielsen, in which I beat up Hulk Hogan...
...India's deviation from secularism has not diluted the faith Kashmiris have in it. Their moderate Sufi-based culture and value system is still the predominant ethic despite their persecution. One of the more startling findings of the Nielsen poll was that more than 95% of the valley's Muslims found the ethnic cleansing that drove Kashmiri Hindus out in the '90s repugnant; they wanted to see this authentic Kashmiri Hindu community resettled. This is a view with serious political implications, since a return of the Hindu population means renewal of a plural society. Of course, plenty of Kashmiri Muslims...