Word: nielsen
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Dates: during 2000-2009
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...When the Nielsen ratings are released, CBS executives will find that "Walker, Texas Ranger," "Touched By An Angel" and even the much ridiculed "Falcone" will have had more viewers than the final round of the 63rd Masters Tournament...
Four astronauts are out for a stroll on the surface of Mars when a giant nozzle of red sand rises, snakelike, and sucks the life out of three of them. So NASA sends a second crew (Tim Robbins, Gary Sinise, Connie Nielsen, Jerry O'Connell). This solemn, often silly, sometimes beautiful space drama--surely the least facetious film of director Brian De Palma's career--echoes Richard C. Hoagland's 1987 book The Monuments of Mars. Hoagland postulates that the planet was once inhabited by superior beings who left their seed on Earth. The theory may not be hard science...
Sources: USA Today, Daily Variety, A.C. Nielsen, AP, Alliance for Environmental Innovation