Word: nielsen
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Dates: during 2000-2009
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...roof. Four weeks a year, networks inundate the TV-viewing public with a veritable flood of plot-twisting, cringe-inducing, shark-jumping moments in the hopes they'll tune in - please, just tune in - in order to give the networks a vital boost during the critical periods when Nielsen Media Research takes its regular survey of TV viewing habits. (See the top 10 disastrous Letterman interviews...
Calling it sweeps week is a bit of a misnomer; it's actually nearly a month. The current period, which starts Oct. 29, won't end until Nov. 25. It's the result of an anachronism: Nielsen developed the concept of sweeps week in 1954, when they mailed small TV ratings booklets to households across the country and asked them to record everything they watched for a week. To keep the task of receiving and recording thousands of diaries from the sample households orderly, they started a "sweep," starting on the East Coast and moving West across the country...
...theirs thrive on confounding people's expectations. One of DWTS's key early successes, says Green, was snagging boxer Evander Holyfield. People tuned in because they couldn't believe a onetime heavyweight champ would be hoofing it on TV. To keep its audience growing, the show - which, according to Nielsen, averaged 20 million viewers last season - has to find contestants who will bring in new fan bases, beyond its usual rotation of sports figures, minor Hollywood celebs and reality stars. The cast benefits from a range of ages and backgrounds. "Some people may tune in to see Tom DeLay, then...
That translates to a barrage of messages from each user, especially teens, who seem to be receiving new text messages - a.k.a. "blowing up" - more than they take new breaths. The average U.S. mobile teen now sends or receives an average of 2,899 text messages per month, according to Nielsen Mobile. "With teens, the act of picking up a phone and calling someone is dropping away," notes Christopher Collins, a senior analyst with Yankee Group. (Read "Texting and Walking: Dangerous...
...real - at times, perhaps too real (no, I did not need to know the details of your stomach virus). That could be lost if it gets commercialized. "How do you preserve the authenticity of the conversation?" asks Pete Blackshaw, a brand strategist and social-media expert for Nielsen Online. "That's what everyone is struggling with...