Word: nielsen
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Dates: during 2000-2009
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...today's environment, any move that attracts attention might be worth it. "Overall, it seems to be a pretty smart strategy," says Pete Blackshaw, a brand strategist for Nielsen Online. "Doing it on the Web makes a world of sense. They are clearly getting some buzz, there's a novelty effect. At a time when everybody is going to be competing around November to get attention, this is a good opportunity to potentially get in front of the line." Blackshaw, who monitors how brands are perceived in the social-networking sphere, says the Christmas marketing has gotten positive feedback...
...overblown coverage of Twitter in the media has grown tiresome [June 15]. Steven Johnson reports that Twitter had 17.1 million visitors internationally in April, but with the U.S. population at more than 300 million, the percentage of users that are American is pretty small. Furthermore, according to Nielsen, 60% of users drop out after a month. "Once just a fad"? Sounds like it's still a relatively small and concentrated fad. Members of the media never grasp that they are not representative of the country as a whole. Barb Neff, SANTA MONICA, CALIF...
...overblown coverage of Twitter in the media has grown tiresome. Steven Johnson reports that Twitter had 17.1 million visitors internationally in April, but with the U.S. population at more than 300 million, the percentage of users that are American is pretty small. Furthermore, according to Nielsen, 60% of users drop out after a month. "Once just a fad"? Sounds like it's still a relatively small and concentrated fad. Members of the media never grasp that they are not representative of the country as a whole. Barb Neff, SANTA MONICA, CALIF...
...come from referrals. (Job boards, by comparison, have fed firms a consistent 12% of new hires; the rest come from recruiters, company websites, etc.) The difference today is that a lot more of those recommendations start with connections made through online networks. A recent report by market researcher Nielsen found that people now spend more time using social networking sites than they do personal e-mail. (Read "Your Facebook Relationship Status: It's Complicated...
...position on many channel lineups, what should be a transcendent series for hockey in America is barely cracking mainstream consciousness. Versus has carried all of the Penguins-Caps series except for Game 1, which NBC broadcast on May 2, and has averaged 1.04 million viewers, according to the Nielsen Co. The series is drawing a smaller audience than last year's College Baseball World Series, which ESPN broadcast for an average of 1.4 million viewers. On May 8, only 647,000 viewers tuned in to Game 4 of the series, making it the 81st highest-rated program on cable that...