Word: nielsen
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Dates: during 2010-2019
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...been explained to me—many times, in fact—but my knowledge of downs and flags and penalties is like a house of cards, obliterated by the mere breeze of a linebacker running past. But my interest in the sport was finally piqued when the Nielsen Company trumpeted Super Bowl XLIV—with its 106.5 million viewers—as the most watched American television broadcast in history, besting the series finale of “M*A*S*H,” which captured 105.97 million viewers...
...something’s wrong here. I’m not questioning the accuracy of the Nielsen numbers—I’m questioning the accuracy of the interpretation they invite. We must consider that the television-watching population of the United States is vastly higher than it was in 1983. “M*A*S*H” won approximately 60% of households, whereas the Colts and Saints took only...