Word: nielsen
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...police were intrigued by the thief's modus operandi. Said Sergeant Arthur Nielsen: "This is only the second armed animal robbery case I've seen in 21 years. We once caught a guy who was using a big German shepherd to scare money out of his victims." The snake, which police found sleeping under a nearby porch, was turned over to the Lincoln Park Zoo. The snake was thus freed, after a fashion; only its master must still face the scales of justice...
Since its debut in April 1978, Dallas' Nielsen rating has almost doubled, until it is now the top-rated dramatic show on U.S. television. The March 21 Dallas, which ended with the shooting of J.R., was the year's most watched series episode. The show's huge, steady audience (40 million a week in the U.S.) helped CBS vault back into its familiar position as the top prime-time network after ABC'S three-year interregnum...
After promising to put NBC at the top of the ratings pile by the end of 1980, Silverman is presiding over disaster. This past season NBC lagged far behind its competitors in ratings, finishing the season with 17.4 Nielsen points, compared with 19.6 for CBS and 19.5 for ABC. The morning Today show, once an NBC stalwart, now trails ABC'S Good Morning America. Silverman's new daytime offering, the David Letterman Show, has fared so poorly that Silverman has already fired three producers. The latest executive calamity comes at the same time as the start...
...pilot (played by the wonderfully straight Peter "Good morning Mr. Phelps" Graves) happen to choose fish for dinner. Then things begin to happen. The plane goes out of control, the stewardess switches on the automatic pilot and the doctor (played by Leslie "Watch me tackle that wave" Nielsen) manages to convince the control stick-shy former Air Force pilot into guiding the plane to the ground. In short, the shit hits...
DIED. Arthur C. Nielsen, 83, founder and longtime chairman of the A.C. Nielsen Co., the Illinois-based market research firm (1979 revenues: $398 million); of pneumonia; in Chicago. Though the company's largest operation is its retail index, which charts purchases of grocery and drugstore products for corporate clients, it is most widely known as the source of the TV audience ratings that make or break shows and network executives alike. The system remains virtually unchanged since Nielsen introduced it in 1950: the TV tastes of the nation are distilled from a scientifically selected and highly secret sample...