Word: nielsen
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Charlie's Angels: the show is yet another human sacrifice to the almighty god Nielsen and a giant step backward for womankind...
...nervous, numbers-obsessed world of television programming, there are two gauges of success: Nielsen ratings, which measure popularity in percentages of all TV-owning households, and audience shares, which express the preferences of only those households with sets turned on. By the second standard, ABC is not exactly burning up the air waves. Its most recent weekly audience share was 18, the same as the average share for the month before Walters arrived. For CBS, however, the share has risen from 29 to 30. NBC's share has dropped from...
...officials prefer to compare the average Nielsen figure for Barbara's first seven weeks on the job, 10.5, with the program's average rating for the same period a year ago, 9.9-which translates into a gain of more than 700,000 viewers. But again, CBS has done better, rising from 13.9 to 15.7. NBC's rating is virtually unchanged...
...crowd that collects around the Angels every Wednesday night at 10 p.m. E.S.T. is truly astonishing. According to the latest Nielsen rating figures, 59% of all the television sets in use in the U.S. are tuned to them. This kind of audience share is usually achieved only by special events like the World Series. It means that people in 23 million households choose to get their weekly fix of girl watching, double-entendre sex jokes and mild violence here. It is not, apparently, a show for mental prepubescents only. Angels ranks fourth among all programs in metropolitan areas, seventh among...
...many network programming chiefs pass time listening to tapes of worms and whales to find voices for a Saturday-morning cartoon show. But then, Fred Silverman, 40, is not just any network programming chief. He is, just now, the kingdom and the power, the man who put ABC in Nielsen heaven and gave Charlie's Angels their wings...