Word: nielsen
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...face of all this, ABC in a sense remains less interested in the opinion of the many than of the few-the members of the 1,200 families that the A.C. Nielsen Co., the organization that charts TV ratings, has selected as a representative national sample. By Nielsen's rating, which is probably as accurate as any such poll, Cavett still runs a poor third to Johnny Carson on NBC and network movies on CBS, drawing 13% of the country's insomniac audience-or about 2,170,000 households-compared with 32% for Carson...
What ABC and its affiliates seem to overlook is that not only Cavett and Nielsen but the whole ratings system is once again on trial. Cavett's literate charm could probably never match the broad appeal of Carson's accomplished vaudeville or woo away the diehard movie buffs. But should he have to? If he cannot, should the more than 3,200,-000 viewers who want his brand of intelligent alternative programming be summarily disfranchised...
...race he often loses. Since the movies began, they have topped Carson's ratings seven out of nine times, although in the latest Nielsen report, Carson averaged a 32.5% share of the viewing audience v. CBS's 31%. (CBS's Griffin, by contrast, had drawn around 16% of the late watchers and ABC's Cavett has drawn about...
Crimson Captain Chris Nielsen called that loss "esthetically traumatic." It was, at least, traumatic enough to influence Harvard's next match, at Princeton...
...team had also lost to Harvard 8-1 last winter. Moments later, Lindner beat Loeb, and it was 5-0, Harvard. Ingard eventually outlasted Penn's John Schwartz 4-6, 7-5, 6-2, to complete the singles sweep. Later in the doubles, only the No. 2 unit of Nielsen and Ingard failed to win. It may not have been unbelievable, but it was very damned impressive, and Coach Jack Barnaby was jubilant. "It was a great match," he grinned. "Magnificent tennis." And it virtually assured Harvard of a third-place EITA finish. Columbia, who defeated Princeton 6-3 Saturday...