Word: nielsen
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...stuck with the program, although the industry had written it off. Cavett, who had been pressing too hard for laughs in the first months of the show, finally relaxed and hit his stride. Sponsors came aboard. The A.C. Nielsen Co. ratings were still disappointing, but surveys showed that Cavett viewers tended to be relatively well-to-do urbanites, and thus attractive to advertisers...
...tumult and name-calling ended when the latest Nielsen report came in. By its own calculation, CBS had won for the 15th consecutive season-by .2%. "This is the greatest thrill of my 21 years in programming," crowed Mike. In his exultation he added: "I think I could have elected Humphrey." Over at NBC, Paul Klein snorted: "They didn't win the season. They won their season. This is what McLuhan called 'the dinosaur effect.' CBS has blown to its biggest size just before extinction." Industry evolution has indeed swung toward the Klein emphasis on demographics...
...tennis team tied for its third straight EITA title when Princeton decided to forfeit its last three matches in support of the national strike, but in the Crimson's 5-4 loss to the Tigers, Washaner upended Bobby Goeltz at number one singles and teamed with Chris Nielsen to win number one doubles. Washaner was 7-3 during the spring season...
...Chris Nielsen is the only tennis player among the top six who would rather not finish the schedule. but he said last night that he would play against Dartmouth and Yale if the matches were not canceled because he feels an obligation to doubles partner Bill Washaner...
...Nielsen said after the Crimson had completed their two-day two-match trip that "We kind of ruined the season...