Word: nielsen
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...undisputed bright spot has been online sales. Some 72 million people planned to shop online on "Cyber Monday," as the Monday after Thanksgiving has been recently christened, according to NRF. Traffic to online shopping sites had already increased 10% on Black Friday weekend compared to last year, according to Nielsen Online. Belt-tightening may have much to do with the increase, as shoppers spend more time researching the low prices than in past years. The comparison shopping site Yahoo! Shopping reported a 50% increase in page views over the weekend compared with last year. The top items shoppers clicked...
...players the same $45,000 one-year contract with a one-year option (quarterbacks get $50,000; kickers, $35,000), he can control his costs; the entire XFL payroll is less than half that of a single NFL team. And the league needs only to deliver a mediocre 4.5 Nielsen rating to make its 10-week 8 p.m. Saturday time slot on nbc a success, as long as it attracts the overvalued young male demographic. Networks are increasingly willing to play cable station with their off-peak hours...
...show called “My Musical” was his favorite since it let him “sing about poo,” and he talked of the show’s popularity among young audiences, saying that “if they had the little Nielsen boxes” in college dorms, “we might still...
...Nielsen, San Miguel, Calif...
Comedy is not something either generation is getting much of on prime-time TV. Sitcoms have lost their 50-year grip on the upper reaches of the Nielsen ratings, falling victim to the cheaper, more popular talent contests and reality shows. Movies have stepped into that gap. There's a connection with TV, of course: nearly all of today's movie-comedy stars (Carell, Stiller, Ferrell) started on the small screen. The biggest hits also depend on two of the oldest, most productive Hollywood combustions: first between script and star, then between star and audience...