Word: nielsen
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...Cannes conventioneers have departed, and the Jury presumably has a good idea of their award preferences by then. For a last-day film to win the Palme d'Or would be like a public access show at two in the morning copping the top spot in the Nielsen ratings...
...Rhimes, 36, found it hard to believe that her first shot at a prime-time drama has turned into such a monster hit for ABC, consistently ranking among the top five prime-time shows. Almost 20 million viewers--two-thirds of them women--tune in each week, according to Nielsen Media Research. The show has even contributed a word to the lexicon: McDreamy, as in Dr. McDreamy, the nickname of tousle-haired heartthrob Dr. Shepherd...
...execs are not about to give up the game, but on one selling point the outdoor industry is improving: its metrics. How many people see an outdoor ad and when they see it can be tracked much more accurately than ever. Since 1933, the only equivalent of TV's Nielsen ratings for outdoor boards in the U.S. came from the Traffic Audit Bureau (TAB), which counted how many people passed a given sign. That antiquated system worked in local markets but couldn't capture the impact of a national campaign. So the industry has invested heavily in research, recognizing that...
Coaches and television sports analysts, who invaded 23.1 million households during last year’s tournament according to Nielsen, have a unique opportunity and obligation to flag this lingering problem and attract broad public interest. They must speak out because, in the month of March, the public is listening, eagerly lapping up the madness...
...Enter Nielsen Outdoor. The research group last fall tested the Npod, a GPS-based device about the size of a cell phone. The media group gave the gadget to 850 consumers as they moved around Chicago for 10 days and counted when they passed 12,500 ad sites. Layering demographic and TAB traffic data over maps of billboard locales, the study delivered the sharpest outdoor ratings the industry has seen. Nielsen found that, on average, Chicagoans pass 66 outdoor displays each day. TAB is conducting its own industry-funded study to measure the likelihood that a person passing...