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BBCA's prime-time audience averages 76,000 viewers, a sliver compared with those of cable networks like FX or HBO, which have lured around 4 million viewers for hot shows like The Shield and The Sopranos. But BBCA's numbers are high enough to earn a Nielsen rating, which puts it beyond the fringe cable channels. In the chase for ad dollars, that places it in league with National Geographic, Oxygen and the Women's Entertainment network. "We deliver the most upscale targeted trendsetting audience in cable," says Lee, referring to a recently completed viewership study for the channel...
According to Nielsen Media Research 2000, the average American watches four hours of television per day: a solid day every week, and then some. That’s a whole day average Joes could spend making friends, reading or even losing a little weight (Americans are also pretty fat, if you haven’t noticed...
That's not to say psychographics is an exact science. In fact, there are numerous companies racing to build and sell tools similar to LifeMatrix, among them Monitor MindBase, offered by the market-research firm Yankelovich, and BehaviorGraphics, a joint venture between Simmons Market Research Bureau and Nielsen Media Research. All use different assumptions and psychological profiles to sort consumers into categories variously referred to as segments, clusters, affinity groups or passion groups and identified by such titles as "shotguns and pickups," "struggling singles," "band leaders" and "succeeders." MindBase, for example, extrapolates from a combination of attitudes gleaned from opinion...
...brilliant uglies of the World Series who have provided some of the best human drama of the summer. On every episode, intelligence is rewarded, hubris is punished, millions of dollars change hands, and luck makes a cameo. Perhaps most shocking of all, people are watching. According to Nielsen ratings, World Series (ESPN, Tuesdays, 9 p.m. E.T.) has averaged 1,248,000 viewers during its eight-week run, which ends with a grand finale at 8 p.m. Aug. 26 (watch for repeats in the fall). A year ago, the same time slot averaged 408,000 viewers. Series' two-hour rival, World...
...involve owning a suit. But then my digital-cable box neared 200 channels, designer-outlet stores became more prevalent, and my dream moved within reach. Six months ago I called Trio, an obscure arts channel that reaches just under 20 million homes and doesn't even get a Nielsen rating, and asked if they would let me run the network for a week. I chose Trio not just because its president, Lauren Zalaznick, owed me after mistakenly cc-ing me on an e-mail she sent out when she worked at VH1 about how much my writing stinks, but also...