Word: nielsen
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Sources: USA Today (3), Department of Energy (2), Nielsen (2), New York Times...
...done within a binational Korean framework. By ratcheting up the tension, President Bush may just force North and South Korea into each other's embrace. Let the South help the North; let families reunite and change come as it must. If only there were a South Iraq. Jane C. Nielsen Los Angeles...
...company that places commercials on a third of U.S. movie screens, reports a 48% increase in prefilm-commercial sales over the past year. The ads, which run from 15 to 90 seconds, are the current darlings of the ad world, in part because they seem to sink in. A Nielsen study of preshow commercials revealed that viewer recall was an impressive 80%. "We're seeing more of it because it works," says Todd Siegel, senior vice president of sales and marketing for Screenvision, which places ads on some 14,000 screens in the U.S. "Advertisers are always trying to deliver...
...Sources: Nielsen, New York Times, Opinion Research Corp., Clinical Infectious Diseases, Wall Street Journal
...sales may also be an acknowledgment that network TV, for all its woes, remains the only way to deliver commercial messages to vast numbers of potential customers at exactly the same time. In an increasingly fragmented TV world--89 viewing choices in the average home, according to Nielsen Media Research--that reach is arguably more valuable than ever. Though the six networks' share of the viewing pie has shriveled to 56% (compared with 90% for just three networks as recently as1980), an advertiser would have to buy spots on several cable channels, perhaps dozens, to reach a comparable audience...