Word: nielsen
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...sites are figuring out paths to profitability. Take blackplanet.com a community-oriented site for African Americans where visitors spend an average of 2 1/2 hours each month, according to research firm Nielsen//NetRatings. To cash in on such loyalty, the site has supplemented traditional banner ads at the top of each Web page with sponsorships within the site itself. For example, members can join a book club run by Doubleday without ever leaving the site. BlackPlanet then holds online chats about each selection...
Sources: Zogby International, Nielsen Media Research
...that's a gross oversimplification. (Without gross oversimplification, there would be no sitcoms.) But the business of TV comedy has fallen, and hard, since Jerry Seinfeld poured his last bowl of cereal. As recently as 1996-97, the year-end Nielsen ratings listed seven sitcoms in the top 10. Today there are two: Friends and Everybody Loves Raymond, which are seven and five years old, respectively. New comedy hits--Will & Grace, Malcolm in the Middle--have been rare. Last fall's one debatable success, CBS's Yes, Dear, was scheduled between established hits. Familiar names (Michael Richards, John Goodman) landed...
Among the most popular bots is MySimon, which brings in more than 1 million visitors a month, according to Nielsen//NetRatings. It boasts scanning more than 2,500 merchants for values on millions of products. Though MySimon does highlight some merchants in search results, customers can easily use a sort feature to arrange the list solely by price, a feature many other bots don't offer...
...good news for Boston viewers is that things can only get better, and the good news for Boston's newscasts is that improvements will likely only augment their Nielsen showings, which of late have not been particularly rosy for WCVB and WBZ. The question is exactly how the stations ought to go about making improvements...