Word: nielsen
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...sweeps" time once again, when the networks cravenly compete for eyeballs with a mind-numbing abundance of mini-series and specials. The point is to boost the NIELSEN RATINGS of their affiliates during this quarterly four-week period, when local stations set advertising rates. It's a bit of a sham for advertisers, whose rates are partly determined by such stunt scheduling. And now they're doing something about it. On discussion at next month's meeting of Nielsen's Customer Alliance, an advisory group that includes advertisers and affiliate reps, is "extended measurement." One form of it could triple...
...ratings game, according to People Daily. Helped by 61 million viewers for the much-touted live episode of ER as well as a record-setting Seinfeld, the network managed to trounce ABC and CBS in Round 1 of the fall ratings war ? the first-week Nielsen ratings. ABC didn't do too badly; their infamous "TV is Good" campaign appears to be breaking some ground as the sitcom Dharma & Greg joined Home Improvement and Football among their top-rated shows...
Unfortunate as it may be, Diana's death has become big business. Every TV network has seen around a four-fold increase in Nielsen ratings since Saturday night ? with well over a million turning to CNN alone. Post-crash pictures of the Mercedes, even though no newspaper has yet dared to publish them, are being valued at $1 million. Books are flying off the shelves: most Barnes and Noble stores were sold out of Diana biographies within hours of the accident...
HOMER The ancients rule! Wandering Odysseus may finally find Nielsen heaven with TV mini-series...
...Giampaolo (1-0); LP: Nielsen...