Word: nielsen
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
That translates to a barrage of messages from each user, especially teens, who seem to be receiving new text messages - a.k.a. "blowing up" - more than they take new breaths. The average U.S. mobile teen now sends or receives an average of 2,899 text messages per month, according to Nielsen Mobile. "With teens, the act of picking up a phone and calling someone is dropping away," notes Christopher Collins, a senior analyst with Yankee Group. (Read "Texting and Walking: Dangerous...
...real - at times, perhaps too real (no, I did not need to know the details of your stomach virus). That could be lost if it gets commercialized. "How do you preserve the authenticity of the conversation?" asks Pete Blackshaw, a brand strategist and social-media expert for Nielsen Online. "That's what everyone is struggling with...
...today's environment, any move that attracts attention might be worth it. "Overall, it seems to be a pretty smart strategy," says Pete Blackshaw, a brand strategist for Nielsen Online. "Doing it on the Web makes a world of sense. They are clearly getting some buzz, there's a novelty effect. At a time when everybody is going to be competing around November to get attention, this is a good opportunity to potentially get in front of the line." Blackshaw, who monitors how brands are perceived in the social-networking sphere, says the Christmas marketing has gotten positive feedback...
...overblown coverage of Twitter in the media has grown tiresome [June 15]. Steven Johnson reports that Twitter had 17.1 million visitors internationally in April, but with the U.S. population at more than 300 million, the percentage of users that are American is pretty small. Furthermore, according to Nielsen, 60% of users drop out after a month. "Once just a fad"? Sounds like it's still a relatively small and concentrated fad. Members of the media never grasp that they are not representative of the country as a whole. Barb Neff, SANTA MONICA, CALIF...
...overblown coverage of Twitter in the media has grown tiresome. Steven Johnson reports that Twitter had 17.1 million visitors internationally in April, but with the U.S. population at more than 300 million, the percentage of users that are American is pretty small. Furthermore, according to Nielsen, 60% of users drop out after a month. "Once just a fad"? Sounds like it's still a relatively small and concentrated fad. Members of the media never grasp that they are not representative of the country as a whole. Barb Neff, SANTA MONICA, CALIF...