Word: nielsen
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...come from referrals. (Job boards, by comparison, have fed firms a consistent 12% of new hires; the rest come from recruiters, company websites, etc.) The difference today is that a lot more of those recommendations start with connections made through online networks. A recent report by market researcher Nielsen found that people now spend more time using social networking sites than they do personal e-mail. (Read "Your Facebook Relationship Status: It's Complicated...
...position on many channel lineups, what should be a transcendent series for hockey in America is barely cracking mainstream consciousness. Versus has carried all of the Penguins-Caps series except for Game 1, which NBC broadcast on May 2, and has averaged 1.04 million viewers, according to the Nielsen Co. The series is drawing a smaller audience than last year's College Baseball World Series, which ESPN broadcast for an average of 1.4 million viewers. On May 8, only 647,000 viewers tuned in to Game 4 of the series, making it the 81st highest-rated program on cable that...
...Numbers like these suggest Singaporeans are in a funk so deep only psychiatrists would be flourishing here. Consumer confidence has fallen to an all-time low, according to pollster A.C. Nielsen's latest bi-annual survey. Yet the city's malls and restaurants are no less crowded than before. Property launches are thronged, especially for cheaper suburban homes. Nor are Singaporeans just flipping the pages of the glossy property brochures or sadly gazing at the architectural models, wishing they were one of the frolicking toy figures in the miniature pool. They're buying too. Property developers sold 1,332 units...
...Rosetta Stone commercials, some of which featured Michael Phelps after the Olympics, are ubiquitous - and a strong retail distribution network that includes Amazon, Apple, Barnes & Noble and mall kiosks throughout the country, Rosetta Stone is the most recognized brand in the $5 billion U.S. language learning market (worldwide, the Nielsen Company estimates that language learning is an $83 billion industry). Also, a second language enhances your resume; job searchers need every advantage they can get these days. "In this era of unemployment, language skills are very much in vogue," says Scott Sweet, senior managing partner at IPO Boutique, a research...
...carry certain risks - the more you seek forgiveness, the more people discover you have sinned - but for the most part, brand experts give Domino's high marks for its response. "First of all, they handled it very well with the video response," says Pete Blackshaw, brand strategist for Nielsen Online. "It could have been a little bit quicker, but the company needed time to get its facts straight. It was near perfect...