Word: nielsens
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Dates: during 1950-1959
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...best-known products of North Dakota are wheat, livestock, and Lawrence Welk. More than 30 million people tune their TV sets in each week on Welk, 53, and his "Champagne Music" (Sat. 9 p.m. E.D.T., ABC). In less than a year, listeners have boosted his Nielsen rating from a puny 7.1 to an astonishing 32.5. Welk and his 24-piece band are consistently beating the four NBC and CBS shows opposite him (People Are Funny, Jimmy Durante, Two for the Money, It's Always Jan). His delighted sponsor, the Dodge Division of Chrysler Corp.. has renewed his contract...
...changes flux, reverses polarity, sits down gently as great hairy bolts of blue electricity spray out to cushion the landing. Gangways flip down; scouts run out. The sky is green, the surrounding desert an odd shade of pink. Suddenly a big. black robot drives up, addresses the commander (Leslie Nielsen) in cultured English, invites him to visit the planet's only human inhabitant, a mad scientist (Walter Pidgeon). This Dr. Morbius, sole survivor of a party of colonists sent from Earth 20 years before, greets his visitors coldly beside a lavender tree, and reluctantly asks them into his villa...
...most venerable cliché in U.S. humor is the mother-in-law joke. December Bride (Mon. 9:30 p.m., CBS), which translates the joke and variations to television, has astounded the industry by elbowing its way into the top ten. Nielsen and Trendex place Bride No. 5; ARB has it tied for sixth (with Disneyland and I've Got a Secret). Videodex and Pulse report it "consistently...
...Radio swept the boards in the latest Nielsen audience ratings. The score: CBS has all 25 of the top 25 daytime shows and eight out of the first ten once-a-week evening shows...
...MARGO NIELSEN New York City...