Word: nielsens
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Dates: during 1950-1959
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...Hollywood, TV producers were impressed by the high ratings won by two relatively inexpensive dog shows: ABC's Rin Tin Tin (co-starring James Brown), which scored a tail-thumping 30.4 Nielsen, and CBS's Lassie (co-starring Tommy Rettig) with 27.8. Since TV film makers love to run in trends, viewers can soon expect a flood of shows dealing with the lovable qualities of Man's Best Friend...
...most popular TV shows, according to last week's Nielsen report: 1) Jackie Gleason (CBS), 2) Toast of the Town (CBS), 3) I Love Lucy (CBS), 4) Milton Berle (NBC), 5) Dragnet (NBC), 6) Disneyland (ABC), 7) Martha Raye (NBC), 8) Max Liebman Presents (NBC), 9) Groucho Marx (NBC), 10) Jack Benny...
...that blew Wednesday night to kingdom come for the two major networks, Disney burst into television. Nine weeks ago Disney's first program, an hour-long (Wed. 7:30-8:30, ABC) flight on electronic wings over the panorama of Disneyland's coming attractions, won a phenomenal Nielsen rating of 41, was watched by some 30.8 million people, and, as ABC's President Bob Kintner put it, "cut Godfrey, the best in the business, down to size." In the next two months Disney was never out of the "first ten." ABC believes that "Disney has the biggest...
According to the Nielsen ratings, the nation's No. 1 TV drama show is Ford Theater (Thurs. 9:30 p.m., NBC). Filmed in Hollywood by Screen Gems, Inc. (a subsidiary of Columbia Pictures and producer of such TV shows as Father Knows Best, Adventures of Rin Tin Tin and Captain Midnight), Ford Theater is in its third year on TV and attributes its success to 1) the use of Hollywood stars (Thomas Mitchell, Irene Dunne, William Lundigan, Ronald Reagan), 2) its technically perfect films, 3) its plots, which Screen Gems says defensively are of "more interest to audiences throughout...
...rivals claim that Ford's large audience is largely inherited from Dragnet, which precedes Ford's 30-minute show. After leading the field since last April, Ford Theater last week was still in front, but only by a hair's breadth: Ford scored 34.7 in the Nielsen ratings, closely followed by NBC's Kraft TV Theater (which comes on after My Little Margie) with...