Word: nielsens
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Dates: during 1950-1959
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...this started with us trying to run the world," complained a hops merchant in Yakima Valley. "We started out with loans to the British Isles, now we got loans out everywhere. And what do we bring home? We bring home corpses, and I'm damned mad." Axel Nielsen, a used-car dealer, canvassed southern Michigan with petitions to the President which said: "Bring our boys and war goods back to American soil and let the other countries, one & all, paddle their own canoe . . ." Housewife Kathleen McLeese of Kansas City said: "If I were a soldier, I'd rather...
...heady experience of turning down a job, for which he could "name his own price," offered him by rival RCA. Refusing jobs has become almost a matter of routine. In his 15 years at CBS he has said no (sometimes repeatedly) to Pollsters Elmo Roper and Nielsen, FORTUNE, Massachusetts Institute of Technology and two other universities, three advertising firms, assorted Government agencies and well-heeled foundations...
...tying a whole generation. He shudders at western music (particularly when sung by his principal rivals, Roy Rogers and Gene Autry), has never branded a cow or mended a fence, cannot bulldog a steer. Though he has learned to ride competently enough, he would rather see his Nielsen rating drop (last week's: 34.8) than climb aboard a rodeo bronc...
...Nielsen's Audimeters indicate what programs radio and TV sets are tuned to. BBC surveys, besides counting the audience, tell how listeners like each program. U.S. pollsters make no attempt to gather audience reactions...
...NIELSEN President A. C. Nielsen Co. Chicago...