Word: nielsens
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Dates: during 1950-1959
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...that the BBC survey system "dwarfs such U.S. research organizations as Nielsen" and others [TIME...
Here are the facts. As you state, the BBC staff interviews 3,000 individuals each day (once a day). Nielsen Radio-Television Index, on the other hand, uses Audimeters (automatic electronic recorders) installed in typical homes throughout the U.S. to obtain an accurate record of radio and TV listening from about 2,200 receivers used by some 1,600 families-amounting to more than 5,000 individuals...
...total annual expenditure for Nielsen Radio-TV Index services is about $2,600,000 -which compares with [the BBC] figure of approximately...
...radio shows come on the air and old shows go off largely at the whim of advertisers. BBC has no sponsored shows, but it has Audience Research, a comprehensive survey system that dwarfs such U.S. research organizations as Nielsen, Hooper and Pulse. Every day, the Audience Research staff interviews a 3,000-man segment of the British public to find out what shows, if any, they listened to. Periodical reports are made on individual shows with listeners specifying what they like and don't like, as well as how they would rate individual performers...
Most radio whodunits rely on tough-talking private eyes, glossy gun molls and satanic scientists. By avoiding such standard characters, Dragnet (Thurs. 10:30 p.m. E.D.T., NBC) lags in the Nielsen ratings, but it has won a devoted following among policemen from New Haven to San Diego, who welcome Dragnet's non-nonsense approach. Says 30-year-old Jack Webb, creator of the show: "We don't do it by underplaying-because underplaying is still acting. We try to make it as real as a guy pouring a cup of coffee...