Word: nielsens
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Dates: during 1950-1959
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...listeners in the radio-haunted U.S. have ever heard America's most ambitious radio program. Yet it is a show that would probably get a higher Nielsen-rating than Amos 'n' Andy (if a rating could be taken), has the richest sponsor of them all, and sells the world's most priceless product. The sponsor is Uncle Sam and the product freedom. The program is the Voice of America...
...year ago, Groucho Marx's You Bet Your Life (Wed. 9 p.m. E.S.T., CBS) was fighting it out for 75th place in the Nielsen-Ratings with such tired old rivals as Roy Rogers, County Fair and Dr. I.Q. Last week, by sitting on a stool before a microphone and trading comment and insult with a succession of quiz contestants, Groucho had piloted his show in a skyrocketing climb to sixth place...
...Though Luigi led Hope for the previous three months, the latest Nielsen ratings show: Bob Hope, 15.9; Life With Luigi...
...past 16 years, Hooperatings have served as the stock market of radio. Sponsors bought and disposed of entertainers largely on the basis of the fluctuations in their popularity reported by the semimonthly charts of C. E. Hooper, Inc. Other researchers, and in particular Chicago's A. C. Nielsen Co., indignantly charged that the Hooper system, based on phone calls and limited to 36 large cities, was both incomplete and subject to error "as high as 40%." Gadget-minded Arthur Nielsen in his surveys used Audimeters, which are attached to radios in selected homes and record on film the time...
Last week this intramural argument was finally resolved; Nielsen bought Hooper's network reporting services for an estimated $600,000. Now top dog in the national radio field, Tabulator Nielsen expects to fulfill all Hooper's old network contracts with his own twice-monthly rating report. Said he jubilantly: "Radio was being short-changed by a system that measured only urban areas. But we'll soon bring order out of chaos...