Word: nielsens
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Dates: during 1950-1959
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...Westerns are rustling more TViewers than ever, reported the Nielsen rating service. Latest western reading: four of the top five nighttime shows, eleven of the top 20. The roundup: Gunsmoke (37-7), Wagon Train (32.4), Danny Thomas (32.1), Have Gun, Will Travel (30.8), Wells Fargo (30.2), Desilu Playhouse (30.1), I've Got a Secret (29.5), Wyatt Earp (29.2), Ann Sothern Show (28.7), Cheyenne (28.2), Peter Gunn (27.8), Real McCoys (27.5), Rifleman (27.5), The Price Is Right (27.4), Want-ed-Dead or Alive (27.3), Alfred Hitchcock Presents (27.1), Father Knows Best (27.0), General Electric Theatre (26.6), Texan (26.4), Maverick...
...after the usual summer cleaning, none of last season's wagonload of "adult westerns" had moved on, leaving 21 oldtimers right where they were, and for two of them-Gunsmoke, Have Gun, Will Travel-that means a cushy rating spot on the top of the Nielsen Rating's top ten. TV producers recognize a mother lode when they see one, and they have moved with mule-skinner determination to pile it even higher: by last week a nerve-shattering total of eleven new westerns was slogging along the TV trail. And no one was slogging with more enthusiasm...
...million; more than 40% of U.S. homes have one or more. U.S. consumers now spend more for dog food than baby food. In 1948 they bought less than i billion Ibs.; last year they spent $350 million for 2.1 billion Ibs. In the next five years, the Nielsen service reported, sales are due to rise...
...many a sponsor juggle his advertising dollars, e.g., both Ford and Chrysler are cutting TV expenditures. In addition, some sponsors seem to be disenchanted about the selling power of even top-ranked shows. Chrysler is killing Climax!, and General Electric is switching from Cheyenne, a front-runner in most Nielsen ratings last year, to the new drama Man with a Camera (who uses G.E. flashbulbs...
...rider of the West is not quite so popular as he seems to his dial-flicking critics. In an analysis of how many viewers watched which types of programs during prime TV time (7 to 10:30 p.m.) on the three networks last winter, the A.C. Nielsen Co. found that horse operas were still trailing variety shows. The ranking, according to each category's share of audience viewing time through the week...