Word: nielsens
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Dates: during 1950-1959
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...year ago my show was 137th in the Nielsen ratings," observed TV Comic Danny Thomas last week. "Today it's in the top ten. What can I do after that?" Actually, there were only 118 shows on the networks' evening air last May when Thomas' Make Room for Daddy squatted a miserable eleventh from the bottom, a position to which Thomas had become accustomed in the show's four years on ABC. Today Danny averages some 44 million televiewers, is topped only by the two mighty westerns, Gunsmoke and Tales of Wells Fargo...
...year on CBS The Danny Thomas Show has benefited from a better time slot (Mon. 9 p.m., E.S.T.) and higher exposure (93 more stations than it had on ABC). But more important in Danny's rise from Nielsen's nowhere is that CBS's Danny has quit striving for gags that were foreign to its situations or strained for premises to justify its jokes. Says Thomas: "Comedy just for comedy's sake is barking up the wrong cliche. Comedy has to come out of the situation to have any staying power...
...oldest method of artificial respiration known to man (and akin to the oldest technique of real respiration: the Lord's wafting life into Adam's nostrils). But distaste for touching a moribund victim has brought numerous alternatives, from rolling a man over a barrel to the Nielsen "back-pressure, arm-lift" method, which last year superseded the Schafer "prone-pressure" system in the manual of the American Red Cross (TIME...
...that each method forced into the lungs of 16 volunteers, all anesthetized and paralyzed with a shot of a compound resembling curare. Summarizing 27 such experiments in the current New England Journal of Medicine, the researchers found that neither trained nor untrained operators using either the Schafer or Nielsen methods under field conditions could move enough air into a victim to maintain adequate oxygenation of his blood. Reason : a rescuer's hands are not free to keep the victim's chin up and ensure free air passage through his throat...
...Desilu's own shows (current, shooting, or enjoying profitable reruns): the hour-long Desi-Lucy shows (which have won this season's highest Nielsen ratings among spectaculars), Whirlybirds, Official Detective, Walter Winchell File, Sheriff of Cochisc, This Is Alice, Ann Southern Show, The Texan, Willy, The Whiting Girls, Ernestine. Shows that lease production facilities from Desilu: December Bride, Danny Thomas Show, Eve Arden Show, Red Skelton's filmed shows, Lineup, Wyatt Earp, The Real McCoys, Jim Bowie, Meet McGraw, Mr. Adams and Eve, Zone Grey Theater, Trackdown, Richard Diamond, Hey, Jeannie, Four Star Playhouse, Alcoa-Goodyear Theater...