Word: nielsens
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
...most boring feud, the Sunday-night duel between NBC's Steve Allen and CBS's Ed Sullivan, the TV industry checks the Monday-morning Trendex ratings and awards the battle stars to the show that captured more viewers. Last week the broadcasters learned from pulse-taker A.C. Nielsen Co. a crucial fact the viewing public knew a long time ago. As many as 14 times within the hour, Nielsen deduced, audiences switch from Sullivan to Allen and back. The average viewer remains "loyal" to one of the shows only four minutes at a stretch. The discovery makes...
Lucas Hoving and Lavina Nielsen danced their own "Satyros," a hilarious spoof devised for a frothy Poulenc trio for piano, bassoon and oboe (the latter exquisitely played by Robert Freeman '57). The piece de resistance was Limon's own "Emperor Jones," a 20-minute ballet based on the O'Neill play. The choreography is inspired and Pauline Lawrence's costumes superb. The prolific Heitor Villa-Lobos composed the magnificently frenetic score. This ballet concert marked a tremendous improvement over the one presented last year...
...ratings skidded. In March the Academy of TV Arts and Sciences heaped him and his program with five Emmy awards, but ABC's Bandleader Lawrence Welk, on the air at the same hour, had already cut deeply into Ihe Caesar audience.* Last month his audience shrank by Nielsen figures to 5,800,000 TV homes. For a show that cost only $5,000 more a week, Perry Como's sponsors were getting viewers in 13,870,000 homes. Caesar had become a luxury no advertiser could afford...
...Strung Up. The people like Ernie so fine that they have made him the only newcomer to Nielsen's sacrosanct Top Ten this year. His canonization among the highly mortal immortals of TV has been a triumph-if that is the word-of manner. Ford has the warmth and expansiveness of a Baptist revivalist, some of the relentless cracker-barrel wit of an Alben Barkley or Will Rogers. No hayseed, he has parlayed his deep-dish Southern accent and soft, self-deprecatory ways into hard money. Says his manager: "He appeals to old people with his hymns and spiritual...
...Denmark's mustached Kurt Nielsen, 26, sometime madcap of the amateur-tennis circuit, minded his manners all the way through the U.S. indoor championships, foiled Dick Savitt's comeback in the semifinals, overpowered California's Herb Flam in the finals...