Word: nielsens
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Dates: during 1960-1969
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...conventionally handsome, inwardly tense and outwardly relaxed, he was the boy wonder who stepped into his job five years ago and played the complex, competitive, split-timing game of network programming with such relentless drive and consummate skill that by last year eight of the top ten Nielsen-rated night shows bore CBS's eyeprint, as did all ten of the top daytime entries...
...that a tough boss would be toughly sacked. But the real show-biz touch was to leave everything else to gossip and speculation. The first reaction was to invoke the adage that he who lives by the ratings can die by the ratings. A year ago, CBS's Nielsen rating lead was 22.5 to NBC's 18.8 and ABC's 17.6. But all this season the three networks have been in a near dead heat. Had Aubrey lost his magic? He had once made a purseful of profits from sows' ears such as The Beverly Hillbillies...
...CARL NIELSEN: SYMPHONY NO. 2 (Vox). Sibelius' contemporary and compatriot subtitled his early, danceable symphony "The Four Temperaments" and assigned a different humor to each movement: choleric, phlegmatic, melancholic and sanguine (a sanguine man, according to Nielsen, is the sort who believes that "fried pigeons will fly into his mouth without work"). Conductor Carl Garaguly and the Tivoli Concert Hall Symphony Orchestra faithfully reproduce each mood...
...first time in the history of TV's Nielsen ratings, the three major networks last week ended up in as close a thing to a photofinish as statistics are likely to produce: a dead heat between CBS and NBC, each scoring an identical 19.4%* and, only a whisker behind long-lagging ABC with...
Cooking Up Sales. Like all the other members of the council, Murphy is first a businessman whose reputation ultimately depends on how he performs as a manager. As boss of the world's biggest soup company, which he joined in 1938 after working for the Nielsen rating service, Murphy has proved his ability. His first job at the Camden, N.J., headquarters was devising new products to cook up more sales. He has stuck to the recipe so well that Campbell's sales and profits have doubled since he became president in 1953, and profits have risen every year...