Word: nielsens
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Dates: during 1980-1989
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...Cable reaches 52.8% of all U.S. TV homes, up from 17.5% ten years ago, according to the A.C. Nielsen Co. Viewers who got their homes wired back in the 1970s were attracted mainly by the promise of better reception and pay- cable movies. Now they can sample a growing smorgasbord of fare, from news and sports to music videos. Flush with ad revenues, cable networks are competing aggressively for programming. ESPN, for example, has picked up a package of Sunday-night NFL games that are bringing record high ratings for the sports network. Cable may also bid for the rights...
...made an impact on network viewing, especially on Sunday nights. Fox's 21 Jump Street, a teen-oriented cop show, has grabbed a healthy share of the audience at 7 p.m., and the new crime-stopper series America's Most Wanted often beats several network shows in the weekly Nielsen list...
There is no equivalent to the Nielsen ratings in the Soviet Union, but according to the latest "popularity index" in the weekly Literaturnaya Gazeta, Soviet audiences ranked View and Before and After Midnight in first and third place. TV viewers now have such an insatiable appetite for information that news and talk shows occupy seven of the Top Ten spots. As Boris Purgalin, a former scriptwriter for TV entertainment programs, notes, "Who would find sports interesting anymore, when talk shows turn into a real battle of opinions...
...Olympics were seen as the best vehicle to bolster the then-third place network's sagging Nielsen ratings, in the same way that gold medals made superstars out of Bruce Jenner, Dorothy Hamill and Mary Lou Retton. Instead, the network had to cash in on insurance coverage to cover its loss...
...more intellectually-minded, with a generous dollop of cynical elitism thrown in, counter that the media is bound by a higher responsibility. Don't cater to the whims of the beer-swilling couch potatoes, they say. Let's ignore those natty Nielsen viewership surveys and give the public some healthy programming...