Word: nielsens
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...week America became, improbably, a nation of Civil War buffs. The Civil War got the highest ratings of any series in PBS history: a score of 9.0 in Nielsen's 24 major markets, equal to 14 million viewers, more than quadruple the public network's usual prime-time audience. Video stores, meanwhile, reported a burst in sales of blank cassettes to people who wanted to tape the episodes...
...first clues to these answers, tune in to next week's Nielsen ratings. And attend to the show's spiritual leader as he considers his delectable career crisis. "I'm real busy," Lynch says. "And I'm busy not always on things that I think are important. Making a new film is important. Making each episode of Twin Peaks is important. And painting and music. But there's a lot of things in between that take a lot of time. Take this day: I haven't shot a scene, I haven't written anything, I haven't done anything...
...Nielsen is standing firm. We've checked out the people meters, they say, and found no methodological problems. "We've been at this long enough to be able to reach the conclusion that the audience decline is a real one," says a top Nielsen executive, William Jacobi. Still, the company is continuing to study the mystery and will issue a new report in the next week...
Looks like I've got my work cut out for me, Diane. There are network executives to question. A suspicious one-armed man has been hanging around the Nielsen offices. Get Albert and his team on the case. Now if I can just get out of this bulletproof vest...
...TMFONT 1 d #666666 d {Source:NBC research derived from Nielsen Media Research data}]CAPTION: NETWORK NIGHTMARE