Word: nielsens
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...underbelly of domestic life. And making a killing. ABC's Roseanne is the No. 1-rated show on TV. The Simpsons, on the Fox network, is a smash mid- season success; it and Fox's Married . . . With Children, airing back-to- back on Sunday nights, have jumped into the Nielsen Top 20, an unprecedented triumph for TV's fourth network...
After just six weeks on ABC's Sunday-night schedule, America's Funniest Home Videos is the newest member of Nielsen's Top Ten. The show's premise is shamelessly simple. Viewers send in funny clips they have shot with their camcorders -- everything from cute baby antics to homemade music videos. The producers sift through the best stuff, organize it around loose themes (sports, animals, weddings) and embellish it with sound effects and wisecracks from host Bob Saget...
...week vacancy at the top was a painful symbol of the network's mounting woes. Dethroned from its No. 1 spot in the Nielsen ratings by NBC during the 1985-86 season, CBS has lately sunk to a feeble third place. Its ratings for the November "sweeps" were the lowest for any such period in its history. The ten prime-time shows CBS introduced this fall were a conservative lot, and none has been a ratings hit. Just two CBS series, 60 Minutes and Murder, She Wrote, finish regularly in the Top 20, and both are getting...
...size of their audience. "Corporate America thinks of some poor guy living in a barrio who just came over the border," complains Estrada, who claims that half his readers make $40,000 or more annually. To combat skepticism about their ratings, rivals Univision and Telemundo last summer jointly hired Nielsen Media Research, the television ratings service, to verify their claims. Advertising dollars aimed at Hispanics peaked at $550 million last year, according to Hispanic Business, a fraction of the national total of $125 billion. "We are nowhere," admits Telemundo president Henry Silverman. But Imagen's Casiano is decidedly more upbeat...
...Goals: Nielsen 1 (Lindell...