Word: nielsens
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
UConn freshman Joe Nielsen's first collegiate goal, which came 17:40 into the second half, proved to be the game-winner as the Crimson struggled offensively throughout the game. The loss dropped Harvard to 3-4-0, putting the Crimson below .500 for the first time since...
Fullback Chris Albrecht brought the ball up the left sideline to left wing Rob Lindell, who sent a cross out of the left box to Nielsen. Nielsen fired a shot from seven yards out that beat Harvard keeper Jamie Reilly (2 saves...
...purpose of the system, which will not be ready for deployment for at least three years, is to get a more objective, precise measure of who makes up the TV audience. In the past, viewers in Nielsen homes either filled out diaries or identified themselves by pushing buttons on hand-held consoles. With the new system, a computer would simply spot individual household members as they came into view and record them, second by second, as they faced the TV, read newspapers or merely turned their heads...
...computer then makes more detailed scans at higher and higher resolutions, trying to match facial features to those of family members stored in its memory. (An unfamiliar face would be recorded as a "visitor.") When the machine makes a match, the information is sent by phone lines to Nielsen's central ratings computer, and then to subscribers...
...reaction of advertisers and broadcasters to Nielsen's new meter has been generally positive. With $25 billion in annual ad revenue at stake, the industry has an interest in accurate audience measurements. The one uncertainty, assuming the system works, is how viewers would react to the presence of a camera-like device in their homes. Nielsen officials take pains to point out that the machine would not transmit pictures -- only data about who is watching what...