Word: nielsens
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...Cable reaches 52.8% of all U.S. TV homes, up from 17.5% ten years ago, according to the A.C. Nielsen Co. Viewers who got their homes wired back in the 1970s were attracted mainly by the promise of better reception and pay- cable movies. Now they can sample a growing smorgasbord of fare, from news and sports to music videos. Flush with ad revenues, cable networks are competing aggressively for programming. ESPN, for example, has picked up a package of Sunday-night NFL games that are bringing record high ratings for the sports network. Cable may also bid for the rights...
...made an impact on network viewing, especially on Sunday nights. Fox's 21 Jump Street, a teen-oriented cop show, has grabbed a healthy share of the audience at 7 p.m., and the new crime-stopper series America's Most Wanted often beats several network shows in the weekly Nielsen list...
...machines, exotic and expensive toys just ten years ago, have found their way into 60% of American homes, according to Nielsen. A study by Paul Kagan Associates, a California-based research firm, found that the typical VCR household rents 4 1/2 movies a month, and such viewing has almost certainly cuts into network ratings. More insidiously, the VCR -- and its high-tech sidekick, the remote-control unit -- has encouraged a new, more active method of TV viewing known as "grazing." A survey published last month by Channels magazine found that 75% of all TV homes have remote-control buttons...
...this has helped depress the numbers that networks live by. A decade ago, the benchmark of prime-time success was a Nielsen rating of 20. (The rating refers to the percentage of total TV homes that are tuned in to a particular show. The "share" refers to the percentage of homes watching TV that are tuned to that show.) In the 1980-81 season, 28 network series achieved a 20 rating or better; last season only nine did. For many weeks last summer, not a single network show cracked the 20-rating level...
There is no equivalent to the Nielsen ratings in the Soviet Union, but according to the latest "popularity index" in the weekly Literaturnaya Gazeta, Soviet audiences ranked View and Before and After Midnight in first and third place. TV viewers now have such an insatiable appetite for information that news and talk shows occupy seven of the Top Ten spots. As Boris Purgalin, a former scriptwriter for TV entertainment programs, notes, "Who would find sports interesting anymore, when talk shows turn into a real battle of opinions...