Word: nielsens
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...Olympics were seen as the best vehicle to bolster the then-third place network's sagging Nielsen ratings, in the same way that gold medals made superstars out of Bruce Jenner, Dorothy Hamill and Mary Lou Retton. Instead, the network had to cash in on insurance coverage to cover its loss...
...more intellectually-minded, with a generous dollop of cynical elitism thrown in, counter that the media is bound by a higher responsibility. Don't cater to the whims of the beer-swilling couch potatoes, they say. Let's ignore those natty Nielsen viewership surveys and give the public some healthy programming...
...NIELSEN: SYMPHONY NO. 5; MASQUERADE (CBS). Somebody has to make a case for Carl Nielsen, and Conductor Esa-Pekka Salonen certainly does, both in the strikingly original symphony and the dazzling excerpts from the opera...
...NIELSEN: SYMPHONY NO. 5; MASQUERADE (CBS). Somebody has to make a case for Carl Nielsen, and Conductor Esa-Pekka Salonen certainly does, in both the strikingly original symphony and the dazzling excerpts from the opera...
...according to a survey commissioned by Univision, a Spanish-language network -- been courted more aggressively by mainstream TV? One reason may be the proliferation of Spanish-language TV stations (130 outlets broadcasting full or part time in Spanish), which have siphoned off a portion of the available audience. The Nielsen ratings, some charge, have long underestimated the Spanish-speaking audience, thus giving the networks less incentive to program for it. Equally problematic is the dearth of Hispanic writers and producers who have the experience or clout to get their projects made. "We're not on the inside, working, developing...