Word: nielsens
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...provides full-text electronic versions of its 75 most requested tax publications. The FBI prints descriptions of its ten most wanted criminals, complete with digitized mug shots for quick identification. Want to know the weather in Omaha? The National Oceanic and Atmospheric Administration provides daily reports. Need the Nielsen ratings of the last episode of Dynasty? Hollywood Hotline includes them in its entertainment features. Considering a visit to the Soviet Union? A recent State Department travel advisory warned that hotel rooms were booked solid for the duration of the Communist Party Congress that ended last month...
...aggressively than now. Eight sitcoms are debuting this month for midseason tryouts. One reason for the onslaught: NBC's The Cosby Show sets a new ratings record virtually every week, and several other comedies, including Family Ties, Cheers, Who's the Boss and Golden Girls, frequently finish in the Nielsen...
...show, is the highest-rated syndicated series in television history. Or that the venerable game-show genre has suddenly hit the jackpot once again. Following the No. 1-rated Wheel of Fortune, two more games, Jeopardy! and The New Newlywed Game, currently rank in the top five on A.C. Nielsen's list of the most-watched syndicated shows (those sold directly to local stations by independent syndicators rather than distributed through the networks). In addition to the ten games aired weekdays by the three networks, at least 15 game shows are currently running in syndication, and no fewer than...
...well as where each ranks in the ratings individually. A 1984 University of Pennsylvania survey estimated that 13.3 million people, or 6.2% of the national TV audience, are regular viewers of the various shows. That nearly equals the membership of the United Methodist, Presbyterian and Episcopal churches combined. A Nielsen survey last year, designed to add cable data to the broadcast ratings, showed that 21% of the nation's TV households tune in to Christian TV for at least six minutes in a week, and 40% for at least six minutes in a month. This adds up to 61 million...
Sociologist Jeffrey Hadden of the University of Virginia, who was skeptical of religious broadcasters' claims to big audiences in his 1981 book Prime Time Preachers, says the Nielsen report shows a "much larger" audience than he and other experts had thought. The preachers, he now asserts, "have greater unrestricted access to media than any other interest group in America." Powered by TV evangelism, he predicts, the Christian right "is destined to become the major social movement in America" during the late 20th century...