Word: nielsens
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...challenge the league leader. They have every reason to feel peacocky. After running dead last in ) prime-time audience ratings for nine years, NBC since September '84 has scrambled to within a tenth of a rating point of the dominant network, CBS, in that arcane but widely accepted Nielsen yardstick of "television homes." For those who count heads rather than houses, NBC leads in the number of viewers: 24.9 million to CBS's 23.2 million and ABC's 22.3 million, according to Nielsen. NBC also delivers more of Madison Avenue's prized target audience, the 18-49 age group; here...
...been alchemized into a projected $200 million profit for 1985. But what has NBC sold viewers on? Mostly a feast of slick weekly series in three broad categories: the traditional situation comedy, led by last season's phenom The Cosby Show (2nd in the yearlong Nielsen ratings to CBS's Dallas) and including Family Ties (3rd), Cheers (9th), Night Court (19th) and The Facts of Life (24th); a quartet of red-meat adventure shows, from The A-Team (6th) and Riptide (12th) to Miami Vice (33rd, with a bullet); and three Emmy-laden hours from Tinker's old production company...
Thundrous applause greeted Sylester "Rambo/Rocky" Stallone and his svelte fiance Brigitte Nielsen, both staunch Reagan supportors, it appears. Then came Don DeFore, and Esther Williams, and Juanita Booker, and Roy Rogers, and Chad Everett, and Ephraim "FBI" Zimbalist, and Fred MacMurray, and Charlton Heston...and the list goes on. Reagan's Ambassador to Mexico was there, too, but he was upstaged by his actress wife...
Amazing Stories may not be an instant hit; with the exception of the Walt Disney series, no anthology show has finished in the Nielsen Top 25 since Alfred Hitchcock Presents a quarter-century ago. But it could blaze trails, or at least reopen them. With this show Spielberg is attempting to transform the weekly series from a comfortable habit to an event worth anticipating and savoring. Each Sunday night at 8, a new baby movie, with a spooky story, feature-film production values and, often as not, a distinctive visual style. One of Spielberg's own episodes, an hourlong drama...
...famous telethon for muscular dystrophy. Every year this mawkish tribute to human misery makes money. But though Lewis is cheesy, he is still trying to reach some lowest common denominator of kindness. Without a reputation to enhance (except in France) and lacking the really big talents that would bring Nielsen points by their very presence. Lewis has to rely on a barrage of sympathy-grabbing images to make people even a little concerned. USA for Africa does the exact opposite, attempting to emotionally shield people from the problem while taking credit for solving it. And while a starving African might...