Word: nielsens
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...vice versa. After years of churning out hits, ABC now finds its prime- time fortunes largely dependent on just one show, the long-running, top- rated saga of the Carrington clan. In addition to Dynasty, ABC has only one other prime-time program in the Nielsen top ten this season, Hotel, a fluffy comedy- drama that has the good fortune to occupy the time slot immediately following Dy- nasty. Disappointing performances from most of its other series dropped ABC to last place in the prime-time ratings this season, its lowest finish in ten years. Problems mounted elsewhere as well...
...launched a multimillion-dollar national advertising campaign to promote them. More than 12 million cable homes now receive some or all of A&E's 20-hour-a-day schedule, usually as part of their basic cable service. Though viewership is still a tiny blip on A.C. Nielsen's meters, A&E is hanging...
...might expect, Farley instead stands at the front of a church and leads a congregation in the Profession of Faith. Timothy Farley is a priest, and a very contented one of Sunday masses, "On the Road to the Priesthood. If, as he puts it, "the collection plate is the Nielsen rating after the sermon, "then Father Farley is definitely a successful celebrity priest...
Watching a new TV season unfold may be mind numbing for some viewers, but for network executives it is an intense learning experience. Huddled over their weekly Nielsen report cards, they chart the winners and losers, try to divine trends and make mid-course corrections. Judging from the replacement series joining the prime-time schedule this month (the traditional start of TV's "second season"), the networks have done their homework. Herewith, the major lessons of autumn...
...attractive Dudley House may be the solution to the housing problem," committee member Mark Nielsen '86 said yesterday...